top of page
Sr. Copywriter & Content Designer
TIKTOK PHONE LOGIN FLOW
CLIENT INDUSTRY CATEGORY
TIKTOK SOCIAL MEDIA UX, LOGIN & ONBOARDING
BACKGROUND
CONTEXT: Most TikTok users log in to their accounts via phone number instead of their email or password
GOAL: Add a phone login entry point to the existing email verification flow
AUDIENCE: All TikTok users who have both email & phone number login methods
ROLE: I led the content design and proposed to A/B test 3 different design treatment options
bottom of page