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ARM & HAMMER CONTENT

CLIENT                              INDUSTRY      CATEGORY

ARM & HAMMER   CPG         ECOMM, MARKETING

BACKGROUND

From laundry to pet care, I led the marketing copy and content strategy for ARM & HAMMER's ecommerce assets, combining SEO best practices with the brand's approachable and trustworthy voice to drive conversions.

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  • Open rate: 30%

  • Click-through rate: 16%

  • Revenue: 5% lift 

  • Buyer conversion: 2.5% lift

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