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OXICLEAN CONTENT

CLIENT                INDUSTRY      CATEGORY

OXICLEAN   CPG        ECOMM, MARKETING

BACKGROUND

From stain removers to laundry boosters, I led the marketing copy for OxiClean's ecommerce assets and delivered clear, compelling content tailored for conversion.

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  • Open rate: 30%

  • Click-through rate: 16%

  • Revenue: 5% lift 

  • Buyer conversion: 2.5% lift

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