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SHIPPING FAQ ARTICLE

CLIENT

INDUSTRY

CATEGORY

WISH

ECOMM

HELP CENTER, TECHNICAL WRITING

BACKGROUND

Wish launched a flat rate shipping program that offers low-cost shipping. I wrote a handy FAQ article for the Wish Help Center. 

PROCESS

I collaborated with key partners, including customer support, UX, legal, and localization to craft content that is clear, concise, SEO-tailored, and addresses common user questions.

RESULTS

This article ranks on the first page of Google as a featured snippet.

Screen Shot 2023-08-30 at 11.48.30 AM.png

  • Open rate: 30%

  • Click-through rate: 16%

  • Revenue: 5% lift 

  • Buyer conversion: 2.5% lift

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