WORLD OF WISH SOCIAL ADS

BACKGROUND

Wish launched a global brand campaign called the World of Wish, which invited users to "get lost in the shop." I penned 40+ paid social ads to support the campaign's Alice in Wonderland-inspired commercial. These were leveraged across several social platforms.

PROCESS

During this project, some key challenges I overcame were:

• Crafting messaging that was cohesive with the overall campaign while tailored to individual platforms and their respective audiences

• Delivering assets under a tight turnaround and with ambiguous guidelines